Headset - No Longer Wired for Sound
Plantronics with its GN Netcom wireless headset creates the next generation of wireless headset and other products such as wireless amplifiers, and wireless headset telephone.
You can get a wireless headset that is completely without wires or one that requires a belt pack. The ones that are completely wire free are made up of a headset worn on your head that talks to a base unit that is attached to your telephone with no wire connections between your headset and your phone. These wireless headset products represent the latest in sophisticated technology for communication or listening. Examples of wireless headset models are the Plantronics CS50, Plantronics CS55, the Plantronics 510S and the GN Netcom 9120.
Now everything you need to make your truly wireless headset a terrific piece of equipment is all combined in one package. This package is called the GN 9120. Completely wireless, this headset package gives you a range of up to 300 feet. It has a frequency of 2.4 GHz to deliver that much range. You can also purchase a lower priced GN9120 LR for a more limited but still quality wireless headset.
The Plantronics CT12 2.4GHz wireless headset is an example of a Plantronics products that offers a great combination of size, convenience and mobility with its hands-free concept.
Completely cordless, the The Plantronics CT12 is a one-line 2.4 GHz telephone system. Its ultra compact remote dialer unit makes it possible for you to make or receive calls more than one hundred feet from the wireless headset base unit with great digital sound and security.
This wireless headset telephone has a display for your caller ID, a speed dial feature as well as redial capability, a mute button and volume control.
Standard with your order of the Plantronics CT12 wireless headset phone is a two in one headset that is convertible so you can use it over the head for stability or over the ear for convenience. It has a microphone that is especially designed to cancel out background noises as well as top notch clarity of sound.
Firefly is part of this wireless headset phone package as well, so those who try to reach you will be able to tell you are on the phone.
Other wireless headset features of the Plantronics CT12 are a headset stand that is built into the base, a charger on the base, a remote pad for dialing with a battery pack that is rechargeable.
One thing that is important to note with this model of wireless headset phone is that it could interfere with a WiFi computer network, and if so you might prefer the CT10 model or the GN Netcom 7170 instead.
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Create a Killer USP to Build Your Super Profitable Multi-Million Dollar Empire
Your Unique Selling Proposition, or the USP, is the core of your marketing strategy and should be the starting point for building your multi-million dollar empire. Successful marketing requires that a business must have a competitive advantage, something that sets it apart. Your USP sets you apart from your competition and makes you unique. If you can't differentiate yourself from your competition, one of you is unnecessary!
Rosser Reeves tells us that consumers will typically only remember one strong claim or concept from an advertisement. This is why it is so critical that you promote your uniqueness to stand out from all of the clutter bombarding your prospects every day.
Your Unique Selling Proposition Must Answer These two Questions
- Why do people buy from you?
- If they aren't buying from you, why should they?
Your USP Also Must
- Differentiate you from any and all competition
- Emphasize a desirable and positive customer benefit
- Be easily understood
- Be used repetitively in your marketing efforts and become ingrained in your company's culture. From the CEO to the receptionist to the delivery drive or cashier, all staff must be on board.
- Create an Immediate Emotional Connection that makes people want to do business with you - IMMEDIATELY!
- Elicit the response from the prospect, "Whoa!! How do you do that?"
Is a USP a mission Statement?
A USP is NOT a mission statement. When you get right down to it, customers and prospects really don't care about your mission statement, how many years you have been in business or that you just built a new building. They care about what your product or service will do for them. They care about what problem will it solve for them or what need will it fill. Take a moment to think about FedEx. Do you care it is their mission to be the number one overnight carrier in the country or do you care that they won't lose your package and that it gets there the next day?
When you have a powerful Unique Selling Proposition, creating a compelling marketing message to use in your advertising, direct mail and other marketing tactics becomes a breeze. If you don't, marketing your product or service becomes very difficult and you will be condemned to forever trying to figure out why customers aren't beating a path to your door.
The Four Steps to Determining Your USP
- Conduct a focus group meeting with the company executives and the staff (Tip If you are the owner of your own company, ask yourself why you started your company. Your passion in your answer will often often reveal your USP.)
- Survey your customers, both past and present and ask them why they do business with you and what they think makes you different from your competition. Ask them why they continue to do business with you and if they would recommend you to their friends and associates.
- Survey your competitors. Determine what you are doing differently and better than they are doing. Use the Web, Yellow Pages, phone calls or personal visits to their businesses.
- Write it up. Ideally, it will be 90 words or less. Avoid the temptation to try to create a slogan or a catchy phrase. You will eventually be able to do so but remember that this is a process of describing what makes you unique, not creating an ad. After you've defined your uniqueness, creating the slogan or "elevator speech" will be much easier.
Your USP must tell your audience what you do for them, not just what you do. What is the killer benefit they get from doing business with you? What problem are you solving for them. Look at your USP. How many times do the words "We" or "I" appear? Where can you remove those words and replace them with "YOU"? Remember, you are telling your prospect what you do for them, not what you do.
When creating your Unique Selling Proposition, your first tendency will probably be to say something like We have the best service, quality, price, staff, etc. You must be more specific because your competition is saying the same thing. In addition, consumers are expecting service and quality. If you don't offer good service, then you will lose customers and sales.
What exactly makes your service the best? Why do you have the best quality? Why do you have the best staff? Is it something that your customers and prospects will notice? Is it so noticeable that they will talk to others about it?
If you've shipped a package via FedEx, I venture a guess that you have a feeling of confidence when you see the driver leave with your package that absolutely, positively has to be there overnight. That is one of the most recognized USPs in the United States. Note that they also deliver on the promise, which is critical to sustained growth and profits.
Almost anybody who has visited walt Disney World or other Disney theme parks inevitably notice how sparkling clean the parks are. It is a challenge to even find a light bulb that is burned out! The cleanliness is no accident. It is part of the disney aura, the disney marketing magic and the disney USP.
disney knows that when you go home, you will tell friends and relatives about the cleanliness. Clean = hygienic, clean = safe, clean = safe attractions. They all result in strengthening the message that disney is a great place to take your family!
Next Step - Integrate the USP
After you've created your powerful Unique Selling Proposition, your next step is to integrate it into your organization. After all, if your customers, prospects and staff don't know why you are so great and unique, it won't do you much good. It is your job to tell them, not their job to find out!
A major mistake companies make with their USP is that they don't t live up to it. It's critical that you do a thorough review of your operations to insure that you can honestly live up to your USP. If you guarantee a level of customer service and it takes you three days to return a phone call or your front line staff ignores a customer when they visit your store, then your USP is nothing more than an empty phrase.
When you speak to clients, tell them what makes you so great and say it with a passion! Constantly remind them about why they chose to do business with you. Reaffirm their great decision to do business with you over your competition. Don't assume that they will remember.
Consumers are being barraged with an ever-increasing number of advertising and media messages. Due to this barrage, the human mind defends itself by ignoring the messages. Use your USP to break through these defenses and become the obvious choice for your product or service in your market. Be bold and above all, BE UNIQUE!
Paul Flood Marketing helps small businesses who are struggling to increase their sales. I implement a powerful "Hidden Marketing Assets" system guaranteed to increase sales and profits by 25% or more in as little as 90 days or less, without spending more money on advertising. If you are ready to literally explode your sales visit http://www.paulfloodmarketing.com
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Learn About Horse Blankets - Does Your Horse Need A Blanket?
A horse blanket is for protecting your horse from the elements. To keep your horse warm, protected from the rain, wind, heat and sun. They are tailored to fit around your horse's body with straps crossing underneath, allowing your horse to move about freely without dislodging the blanket.
The traditional horse blanket is a woven blanket, usually made of wool. Modern blankets are much warmer and resistant to weather than traditional wool blankets, using inner and outer shells with an insulating fiber between. outer shells are usually made of synthetics which are water repellent and windproof, while the inner lining is smoother than wool so it wont chafe against your horses skin. The filling between them provides warmth with much less bulk than older blankets. This means the overall blanket is light enough not to flatten your horses coat, and is more durable than their wool or cotton predecessors.
Another type of horse blanket, the Cooler blanket is a square blanket with ties that is draped over your horse if it is hot and sweaty after a workout, or has just been bathed and is wet all over. It is kept on while your horse is being cooled down as it allows enough air circulation for your horse to dry, and prevents chills and drafts.
Horse blankets are sometimes used to keep your horse's hair short. Blankets also protect horses that are kept with a short coat for show purposes.
In summer a lightweight blanket may be used to help your horse ward off flies and to prevent the hair coat from bleaching out. These blankets are usually referred to as a "sheet" or a "fly sheet". Usually they are made of nylon or strong synthetic fiber with the capacity to "breathe" so that your horse can remain cool.
If your horse is given a full body clip, or even a partial clip, it is recommended a blanket be kept on at all times if the weather is cool because your horse no longer has the natural insulation of a longer hair coat. If a blanket is put on your horse at the beginning of winter in order to suppress the growth of a winter coat, or if your horse is kept clipped in cold weather, the blanket must stay on until warmer weather arrives. If your horse is subjected to cold weather without either a horse blanket or a natural hair coat to keep it warm, it is far more vulnerable to sickness and ill health.
It is important to choose a blanket that is appropriate to how much extra protection from the weather that your horse genuinely needs.
Make sure that the blanket fits your horse properly, regardless of the blanket type. A blanket that is too tight will irritate the skin and put your horse at risk of developing abrasions and sores, while a blanket that is too large can slip down under your horses belly. Not only will that result in the loss of almost all the blankets insulating ability, if your horse gets its legs tangled in the blankets straps, it can be seriously injured. Putting the blanket on properly also helps to ensure a good fit.
It is best for each horse to have its own blanket. Sharing blankets can lead to the spread of skin problems such as girth itch, ringworm, and other fungal infections. Even if no horses in the stable have known skin problems, fungal spores can cling to the blankets and be spread to other horses.
Does your horse need a blanket?
Check out the horse blanket information and resources provided by
Bryan Thorby at http://www.pet-lovers-info.com
Your Horse may love you for it. Also links to other fine equestrian products, books and magazines.
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