Wednesday, March 19, 2008

Getting Wired For VoIP

You finally made the switch to broadband phone service. The friendly neighborhood UPS guy just came by with the DTA adapter you'll need to start using your new VoIP service. Soon the wheels in your head begin to turn as you realize your VoIP router is only connected to one telephone. You want VoIP phone service in your whole house, don't you?

Getting wired for VoIP in your whole house is fairly simple. You don't need a degree in rocket science, though it does take a bit more of a hands on approach than just letting the telephone company switch you over, but is also more rewarding. Along with a much cheaper phone bill, your friends will think you are some kind of computer genius.

Installing your VoIP system is really pretty easy, and for the most part all VoIP adapters install the same way. If you have a wireless network router, just think of your Internet connection as running from your modem, through your VoIP adapter first, then through your wireless router, and finally out to your computer. Consult your install guide.

If you do not have a wireless router, then your Internet connection comes from your cable, or DSL modem, through your VoIP adapter, and out to your computer. In either case, plug in your telephone line and finally power everything up. Be patient as this can take a few minutes to propagate the first time you connect. See your owners manual.

The easy way to get your whole home wired for VoIP is to buy a wireless whole house VoIP phone system with the VoIP router already built into the telephone. broadband telephone companies like Packet8 offer these phones at a discount when you sign up for service and continue to sell additional compatible wireless handsets as needed.

Another approach is to run the phone cord from your VoIP adapter that would normally plug into your telephone, out to your network interface box outside, commonly referred to as the phone box. Unplug the phone companies line and plug in your own. This will connect all the phone jacks in your home to the VoIP Service.

When you wire your home for VoIP with the network interface box, make sure to put up a sign to insure the telephone company does not plug their line back in. If they do, it could damage your VoIP adapter. If you have a newer home, you may already be equipped with a system to connect your broadband phone service to the whole house.

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Why Would You Stand In Line 48 Hours To Get A Playstation 3? The Marketing Psychology Is Working...

You know it's Christmas time when two things happen...

1) People stand in line for 48 hours camped outside Best Buy for 48 hours waiting for the latest PlayStation release, or...

2) The internet giveaway fever really heats up - More about this later.

The current Playstation mania is an incredible lesson in marketing. But I missed the importance of what was going on until a friend smacked me in the face with it this morning...

DUMB LIKE A FOX...

Our friend -- I'll call him AJ -- reported this morning that he and his wife had just come back from Wal-Mart where they'd been camping for 48 hours to get one of 4 available PlayStations 3 when they went on sale...

Unbelievable! I thought he was insane when he told us this. Who wants a PlayStation bad enough to stand in line 48 hours?

Well...

He said with a smile, "We got two!"

So! It was still 48 hours in front of a store, right? Do your kids really need PlayStations THAT badly?

"Oh, they're not for the kids! We listed them on ebay within an hour," he said, still smiling. "And they're averaging 5 to 7 thousand dollars. Some have sold for more than $14,000." Search for "PlayStation 3" on ebay. I was blown away at the prices.

I was stunned. Not because of the price (people pay extravagant prices for just about anything), nor because my "insane" friend actually made about $390 per hour if he sells them both for $7000, but because I had totally missed the entire marketing lesson expertly laid out by Sony and Wal-Mart.

The six basic marketing persuaders from Robert Cialdini's classic book, "Influence: The Psychology of Persuasion", are in full view!

** Authority -- Wal-Mart. Love 'em or hate 'em, they are the big kahuna in mega store retailing. If they advertise that they have 4 PlayStations in stock...they've got 4 and only 4 in stock. But they promise they can get more because...well, they can.

** Liking -- People practically live at Wal-Mart. Convenience and service translate into customers with an undying loyalty to them, often because they've become the only game in town.

** Commitment with Consistency -- Let's see. Stand outside in November in the rain for 48 hours to be the first in line for the release of a new product. That's serious commitment!

** Reciprocation -- Wal-Mart provides a free (and massive) ps3 buyer's guide on their site that provides all the information you need to make a decision between the $500 and $600 basic units, and all the accessories required. Giving such complete information not only sets up the authority persuader but also makes you value the content and feel indebted to the retailer. That's called reciprocity.

** Social Proof -- The press has been lapping up Sony's press releases about the PlayStation launch date and the lack of product. And the gaming blogs can talk of nothing else.

** Scarcity -- Sony is really smart! They do this every year. Release only enough of the hot product to create an insatiable appetite for it. They may have warehouses full of PlayStations, but they won't release them until the market begs for more.

HOW DID I MISS THIS!

AJ knew -- before he invested the time to stand in line --that the market was clamoring for the product. And he saw an opportunity.

He had no intention of keeping the PlayStations himself. His research on ebay confirmed that ps3 fans were rabid and would pay any price!

Like any good marketer, he remembered the first rule: Determine what the market wants and sell it to them. As Mark Hendricks, a master marketer, and creator of the Christmas season giveaways, likes to say, that's the difference between "marketing" and "selling" -- it's much easier to make money when you're providing a much-wanted service.

Selling something no one wants is hard work, indeed. Marketing is easy.

I should have seen it too. I've studied with some great internet marketers. Most teach the basic principles of Robert Cialdini's book.

CHRISTMAS MADNESS...

During the Christmas season, online marketers flock to the internet to collect gifts -- usually informational products and software tools. Always free, hence the name giveaway, the purpose is to drive traffic. All of Cialdini's six persuaders are used to create the buzz, exchange the gifts for e-mail addresses and names.

The 12 Days of Christmas is the granddaddy of the online giveaway extravaganza and Mark Hendricks is the father of the concept. For several years now, Mark has brought together more than 75 top marketers to giveaway hundreds of products during the month of December.

Because the concept worked so well and has become an internet marketing staple, a gazillion giveaways pop up. It's now a standard tool in every marketer's toolkit. Why does it work so well. It's based on one of Cialdini's persuaders -- reciprocity.

I give you something and you'll feel obligated to give me something back. It's a technique used everywhere. When you go to the grocery, clerks stand at sample stations offering everything from cubes of cheese to portions of spaghetti and meatballs. Why? If you take a sample, chances are really good that you'll buy the product.

But at Christmas...Whew! It's tough to keep up and maintain enough free disk space on your computer for all the online giveaway opportunities.

The six persuaders (all included above) are real. Until I got involved in the internet, I had no idea I was being "persuaded" at every turn. We all react to them, will forever, and have ever since the first caveman tried to sell the first hunk of meat to his neighbor.

It took a PlayStation 3 and AJ to point me back to the "real" world to see it in action there too.

David Perdew is an enthusiastic internet Success System student (http://www.the60dayexperiment.com/recommends/iss.htm) and contributor to 12 Days of Christmas (http://www.the60dayexperiment.com/go/12Days.htm). You can read about how he incorporates Mark's marketing techniques on his blog (http://www.the60dayexperiment.com/blog/12day.htm).

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Disney Timeshares

Disneyland and Disney World promise magical wonders to the young, and the young-at-heart. With disney timeshares, it is possible to enjoy your little corner of the "Happiest Place on Earth" for years to come, at today's prices.

Investing in a disney timeshare allows you, your family and friends to relive a dream vacation year after year, instead of once in a lifetime. Finding your magical getaway is easy with seven disney timeshare options available in the United States.

* disney vacation Club at walt Disney World--Lake buena Vista, Florida

This popular timeshare is conveniently located in the very heart of the entire Lake buena Vista disney Resort. Guests enjoy the feeling of being in older Key West, with Victorian style tin-roofed vacation units surrounded by palm trees. The resort offers a boating marina, launching lake, outdoor swimming pool, whirlpool and hot tub, tennis courts and a restaurant. This disney timeshare is about one hour from Atlantic coast beaches and the Kennedy Space Center.

* Disney's Villas at Wilderness Lodge--Lake buena Vista, Florida

When you buy Disney timeshare for a vacation at Disney's Villas at Wilderness Lodge in Lake Buena Vista, you'll feel as though you've just stepped back to the 19th century railroad. The woodland-inspired villas offer serenity with all the amenities you'd expect from a disney resort. Enjoy a full or mini kitchen, washer and dryer, wet bar and cable TV. Wilderness Lodge boasts a country store, outdoor swimming pool, health club and the Iron Spike room, famous for its railroad memorabilia and artifacts. This resort also features disney World itself.

* Disney's boardwalk Villas--Lake Buena Vista, Florida

Also located in Lake Buena Vista, Disney's boardwalk Villas bring to life the excitement of 1930's mid-Atlantic coast. Just a short walk from walt Disney World, Disney's boardwalk Villas features one or two bedroom units in beautiful surroundings. This timeshare property includes playgrounds, outdoor swimming pool, tennis court, restaurants and complete child care services.

* Disney's Old Key West Resort in Lake Buena Vista, Florida

Buying a trip down memory lane is made possible with a timeshare at Disney's Old Key West Resort in Lake Buena Vista. Relive Key West in the 1900's in residential-style villas with beautiful views of waterways, woodlands and fairways. play all day at the outdoor swimming pool, golf courses, playgrounds and tennis courts. Situated near walt Disney World, Disney's Old Key West Resort also offers a general store, full-service restaurant and more vacation conveniences.

* Disney's Beach Club Villas--Orlando, Florida

A vacation like no other! Disney's Beach Club Villas provide the casual elegance of resort units lining the northeastern coast of the United States. Your timeshare will offer comfort and charm in spacious villas complete with air conditioning, bar and cocktail lounge, boating marina, lake, fishing area and conference facilities. Other amenities include an exercise center, outdoor swimming pool, tennis court, game room, restaurant, childcare services and cable television.

* Disney's Vero Beach Resort in Vero, Florida

This season timeshare resort features air-conditioned villas with first-class accommodations and amenities. Your family can relax and enjoy the kids' camp, tennis court and play area. Disney's Vero Beach Resort also features a pool bar and grill, cocktail lounge, restaurants and a general store.

* Disney's Hilton Head Island Resort in South Carolina

Those who prefer a South Carolina vacation should consider a timeshare at Disney's Hilton Head Island Resort. Here, your family will relax at cottage style villas under a canopy of oak trees. The perfect location overlooks a view of the island and the Atlantic Ocean, with easy access to the oceanfront beach house, swimming pool, arcade, snack bar and other amenities. There are many activities for your family to enjoy at Disney's Hilton Head Island Resort, with convenient amenities including air conditioning, laundry facilities, restaurants and playgrounds.

Create the perfect family vacation complete with full privileges and conveniences at your choice of seven magical disney resorts. Invest in a disney timeshare at today's prices, and your family can enjoy the "Happiest Place on Earth" for years to come.

Mary Miller writes for several online magazines, including http://lerse.com and http://nugot.com

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Xbox 360: The Newest Gaming System

The xbox 360 is Microsoft's newest gaming console, which will hit the stores by Christmas, making it the most coveted gift on the market this year. The xbox 360 is the sleekest console in its category and signals the arrival of the next generation of video game machines.

It is Microsoft's aim to captivate gamers worldwide with its xbox 360. The biggest change from previous designs is that it is no longer black. Instead, the look is softer, cleaner, and very white. The xbox 360 has a CPU with three IBM PowerPC chips, an ATI 500 MHz graphics processor, 512 Mb of memory, a removable hard drive, three usb ports, two memory card slots, an infrared receiver, and more. The controllers are wireless and matching in color.

There are many xbox 360 games, including call of Duty 2, Quake 4, need For speed: Most Wanted, Tiger Woods PGA Tour 06, The Darkness, Perfect Dark Zero, gears of War, Saint's row, and more. Backwards compatibility, that is, compatibility with older games is not a goal for this xbox, so look forward to new games.

The console can connect to the online gaming service, Xbox live, which allows gamers to connect with other users at different levels, such as casual, pro, family, and underground. Moreover, the console also turns into a mini-entertainment system, which can be plugged in to portable devices or computers to play music and movies, display photo slideshows. A keyboard can also be plugged in, though for text input only, not for gaming.

Microsoft's xbox has finally evolved into a strong competitive alternative to all-time gaming legends like Sony and nintendo.

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